How Jaguar Land Rover Set a New Standard for DMS Integration with Motive Retail

When it comes to DMS integration challenges, Jaguar Land Rover North America (JLRNA) faced a scenario many OEMs can relate to: complex processes, unclear documentation, and insufficient testing, which created significant roadblocks to dealer operations. Their journey from frustration to streamlined success offers valuable lessons for the entire automotive industry.

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The never-ending
integration challenge 

JLRNA had ambitious goals for their Dealer Connect Services (DCS) integration. They wanted dealers to seamlessly manage orders, returns, claims, and financials through their preferred DMS while receiving essential warranty code lists.

Simple enough, right? Not quite. The reality they faced was far more challenging:

• Complex processes created unnecessary complications
• Unclear documentation led to confusion and delays
• Insufficient testing resulted in issues being discovered too late

These challenges had created such significant delays that one DMS integration had dragged on for five years without launching. Five years! That's longer than the average vehicle ownership period.

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Finding a better path forward

Recognizing that their current approach wasn't sustainable for scaling to multiple DMS providers, JLRNA partnered with Motive Retail to completely reimagine their integration strategy.

Together, they implemented a comprehensive solution built around Motive Integrator's powerful automation tools and a two-phase certification process. This approach:

• Reduced development roadblocks through clear, actionable specifications
• Minimized IT strain by automating previously manual processes
• Ensured data accuracy before deployment with comprehensive testing
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Results that speak for themselves

The transformation was dramatic and measurable:

• Integration time slashed by 90%
• Two DSPs completed development with minimal errors in only 6 months
• 99% error-free testing thanks to automated validation tools
• 10x more efficient system status monitoring and management
• Zero technical debt accumulation during the process

Perhaps most importantly, JLRNA's team experienced a dramatic reduction in the effort required to manage these integrations. Automated tools provided instant feedback, while skilled project management kept all stakeholders informed and aligned.
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Why Motive?

What made the difference? Motive Integrator provided several key advantages:

1. Streamlined requirements that eliminated ambiguity
2. Automated testing that caught issues early
3. Clear communication channels between all stakeholders
4. Proven methodology based on extensive industry experience

As one team member noted,

"Motive Retail is where automotive data meets seamless integration—connecting OEMs,
DMS providers, and dealerships with powerful, automated API solutions that drive efficiency and innovation."

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The new standard for success with integrations

For OEMs facing similar challenges, JLRNA's experience demonstrates that the traditional pain points of DMS integration aren't inevitable. With the right partner and tools, it's possible to achieve fast, seamless integration—guaranteed.

The approach pioneered by JLRNA and Motive Retail represents a new standard for the industry: one where integration projects are measured in months, not years, and where technical debt doesn't accumulate with each new system connection.

For dealers, this means faster access to new functionality, fewer disruptions, and more reliable system performance. For OEMs, it means accelerated rollout of strategic initiatives and significant cost savings over traditional approaches.

Are your DMS integration projects taking too long and costing too much? Let's talk about how we can help you achieve the same kind of transformation JLRNA experienced.

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