<p>Customers  increasingly want to shop for and purchase vehicles from wherever they are  most comfortable, be it from their couch or in-store.&nbsp; While the  shift to digital greatly accelerated over the past year, as the dust settles,  it is evident many consumers will continue to visit their local dealership to  compare models, get a demo drive, or confirm the value of their trade via an  appraisal.&nbsp; Car buying is still a large purchase decision, and after  shopping online, customers may just take in the experience of an in-store  delivery. Or they may take delivery at home.&nbsp; <strong>Their  choice.</strong></p><!--more--><p><!-- /wp:paragraph --><!-- wp:paragraph  --></p><p>A year ago, dealers frantically wondered what the future of auto  retailing would look like, and whether significant investments in online and  in-store systems, software and processes would still pay off in the redefined  reality of automotive e-commerce.&nbsp; Digital retailing is here to  stay, and delivering a smooth, consistent customer experience across hybrid  digital and in-store journeys does not require a complete reset, rather,  enhanced capabilities and sound systems integration, both online and  in-store.</p><p><!-- /wp:paragraph --><!-- wp:image  {"align":"center","id":3381,"sizeSlug":"large","linkDestination":"none"}  --></p><div><figure><img  src="https://motiveretail.com/wp-content/uploads/2021/06/ONLINE-INSTORE-TRANSITION-2.png"  alt="" loading="lazy"></figure></div><p><!-- /wp:image --><!-- wp:paragraph  --></p><p><strong>The new provider landscape.  </strong>&nbsp;There are a multitude of digital retail providers  offering various automotive ecommerce tools to enable consumers the ability  to engage in shopping and purchasing a vehicle online.&nbsp; Some tools  provide a soft-credit qualified lead to the dealer, while others may provide  an array of payment terms options ready for commitment and contracting, with  every possible option in between.</p><p><!-- /wp:paragraph --><!-- wp:heading  {"level":3} --></p><h3>This is where things can fall apart</h3><p><!-- /wp:heading --><!-- wp:paragraph  --></p><p>As they step into the dealership, customers expect their digital  journey to continue with consistency and efficiency.</p><p><!-- /wp:paragraph --><!-- wp:image {"align":"left","id":3375,"sizeSlug":"large","linkDestination":"none"}  --></p><div><figure><img  src="https://motiveretail.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-09-at-10.27.21-AM.png"  alt="" loading="lazy"></figure></div><p><!-- /wp:image --><!-- wp:paragraph  --></p><p>In-store, the dealer’s CRM, Desking, and <a  href="https://info.motiveretail.com/lp-5-reasons-dsp-integration-webinar"  rel="noopener">DMS F&amp;I solutions</a> most likely  will not be integrated into the online Digital Retailing tool set.&nbsp;  The result?&nbsp; A disconnect between the online and in-store customer  experience, resulting in low satisfaction scores and potential lost trust and  sales.&nbsp; Yet the mission of digitalizing the automobile sales process  is to <em>improve</em> the quality and satisfaction of the  shopping and purchase experiences.</p><p><!-- /wp:paragraph --><!-- wp:image  {"align":"right","id":3376,"sizeSlug":"large","linkDestination":"none"}  --></p><div><figure><img  src="https://motiveretail.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-09-at-10.28.10-AM.png"  alt="" loading="lazy"></figure></div><p><!-- /wp:image --><!-- wp:paragraph  --></p><p><span>Ironically, a good online automotive ecommerce  experience is almost always more profitable for the dealer and delivers  higher levels of customer satisfaction and bonus referrals.&nbsp; How to  get there? Engage Motive Retail to smoothly integrate your online automotive  ecommerce and in-store solutions to power a unified focus on the customer  regardless of where or how they start their car-buying or service  journey.</span></p><p><!-- /wp:paragraph --><!-- wp:image  {"align":"left","id":923,"width":280,"height":126,"sizeSlug":"large","linkDestination":"none"}  --></p><div><figure><img  src="https://motiveretail.com/wp-content/uploads/2021/03/get-in-the-mix-ORANGE-polo-logo-no-gradient-e1597102411495.png"  alt="" width="280" height="126"  loading="lazy"></figure></div><p><!-- /wp:image --><!-- wp:paragraph  {"style":{"color":{"background":"#8d8ca7"}},"textColor":"white"}  --></p><p><a  href="https://info.motiveretail.com/lp-mix-case-study"  rel="noopener">Motive Integrator eXchange (MIX)</a> from  <a href="https://info.motiveretail.com/contact-us1"  rel="noopener">Motive Retail</a> ends the chaos of complex  API integration across multiple data-exchanging parties.&nbsp; Quickly  and effectively integrate digital retail and in-store applications to  streamline the customer experience in an increasingly complex, data rich  world.</p><p>&nbsp;</p>