<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">Q4 is officially here with 2023 fast-approaching. OEMs, Dealers, DMS, and specialized DSPs alike all have ambitious projections for the year ahead but how does integration factor into your plans for 2023?&nbsp;</span></p>

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<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">It’s no secret that consumers want a more seamless brand experience from online to in-store. Digitization of vehicle sales and service processes has transformed the way dealers do business, creating a need for new integrations between systems to operate successfully and deliver the connected experience customers demand.&nbsp;</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">According to the <span style="color: #4440a6;"><a href="https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/digitization-in-automotive-retail-in-2021-and-beyond" style="color: #4440a6; font-weight: bold;" rel="noopener" target="_blank">McKinsey &amp; Company</a></span> article <em>Digitization in Automotive Retail in 2021 and Beyond</em>, “All the digital touchpoints during the car-buying journey need to be connected. The customer expects it all to work. And when it works, you get their full attention and some money with it.”</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">The article also got Director of Global Automotive at Google Christian Richter’s perspective who says, “The industry is facing an omni-channel retail transformation. We once measured all the digital touchpoints during the car-buying journey. There were about 900 individual touchpoints that reach across websites, digital advertising, and CRM [customer relationship management] systems that touch call centers that touch systems that are built into the physical dealership. All these data points need to be connected.”&nbsp;</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">But it’s not just consumers driving changes to the automotive retail process, the FTC has also stepped in proposing <span style="color: #4440a6;"><a href="https://www.ftc.gov/news-events/news/press-releases/2022/06/ftc-proposes-rule-ban-junk-fees-bait-switch-tactics-plaguing-car-buyers" style="color: #4440a6; font-weight: bold;" rel="noopener" target="_blank">rules to protect consumers</a> </span>who are lured in the door by false online advertising.&nbsp;</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">The proposal states, “deal deception can include the cost of a vehicle or the terms of financing, the cost of any add-on products or services, whether financing terms are for a lease, the availability of any discounts or rebates, the actual availability of the vehicles being advertised, and whether a financing deal has been finalized, among other areas.”</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;"><strong>Bottomline:</strong> Dealers need to be working off of the same systems from online to in-store in order to ensure consistent numbers.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">When every dealer uses about 10-14 different systems to manage operations, often the numbers provided by digital retailing tools on their website don’t match up with the numbers displayed on their in-store management tools. This disconnect in system information is the root of the problem for customers and the FTC.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">Rolling out an integration program to multiple software systems <em>yourself</em> is both expensive and time-consuming. And custom integration with each dealer system will stifle your roadmap, prolong ROI, and hinder customer retention. When time equals money, direct integration with multiple systems and one-off use cases is an overall risky approach.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">So how do you efficiently and cost effectively create a more connected customer experience?</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;"><a href="https://motiveretail.com/motive-integrator-suite" rel="noopener" target="_blank"><span style="color: #f68121;"><strong>Motive Retail</strong><strong>™</strong></span></a> has an integration solution to meet your business’s needs, whether you’re an OEM, DMS, or specialized Dealer Service Provider (DSP).</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">We are a leading integrator focused on modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;"><a href="https://motiveretail.com/motive-integrator-suite" rel="noopener" target="_blank"><span style="color: #f68121;"><strong>Motive Integrator Suite™</strong></span></a> is a complete integration toolbox with everything you need to streamline the development and management of real-time data transmission between any system in automotive retail.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">Our high-performance integration tools are designed to help you optimize business operations, staff efficiency, customer service, and data integrity.</span></p>

<p style="line-height: 1.5;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444; font-size: 18px;">So if you're planning to integrate in 2023 and want to scale program development while simplifying management, you should contact Motive Retail for a consultation.</span><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;"></span></p>

<p><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;"><a href="https://motiveretail.com/motive-integrator-suite" rel="noopener"><span><img src="https://lh6.googleusercontent.com/ovCq__72wfLIe_Nyk0I8r1TALyEicn-evNUtayEwbNwvJWcgAmC-abRWpOzH5qYwvKi6udt-fVMstJQpeXXoemVdY-1D3kWp8AL9KHs-YbPJJKCESAvt9nrjbwxz60UqYJRkvOfkNacjJFjIMuA3wdA56LlELup9rxXxMehOdAZHC-km8e3unGMTPA" width="135" height="40" loading="lazy" alt="More About Motive Integrator Suite"></span></a></span></p>

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