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Another Reason To Be A Part Of STAR

In December, the Standards for Automotive Retail Technology (STAR) star_logo_cropped_v2.pngannounced that they would soon be adding an exciting new benefit for their members. Well, this new benefit is now available. STAR has given members complimentary access to XDesign™, which was developed by STAR member Motive Retail.

What is XDesign™? …

Technology Upgrades: Is it Time To Act?

“I Never Worry About Action, Only Inaction” Winston Churchill Humans are pre-programmed to avoid risk and seek safety. We only overcome the need for safety when we believe that the reward will be bigger than the risk. The limitation of that thinking is that risk/reward is a matter of perception (influenced by many factors) and thus not always based on fact. If our perception is that the risk is greater than the reward, we often choose inaction. We may falsely believe that the best choice is no choice; to maintain the status quo. This can be especially true with technology. Some OEMs have a measure of fear, uncertainty and doubt that causes delays in upgrading their technology infrastructure.