At first glance, this looks like a simple question. We typically envision our data (pictures, financial information, personal information) as residing in our computer, tablet or phone. After all, if it is “my data”, where else could it be.
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It appears that one of the most iconic pieces of hardware (the automobile) is finally getting an upgrade. Just as typewriters and wired telephones were transformed into computers and smartphones, the automobile is rapidly undergoing a transformation of its own. While computers and electronics have been part of the automobile since the late 70’s, the focus had been primarily on engine and drivetrain management.
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For any OEM managers tasked with integrating their dealers’ systems, we recommend getting a copy of the Woods & Seaton “Briefing No. 11” and “Update to Briefing No. 11”. Mike Seaton has been a fixture in the automotive retail systems world for many years providing information, analysis and commentary—often highly amusing. In these recent Briefings, Mike provides a clear and concise description of an automotive retail systems integration dilemma facing global automakers today.
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Since our inception, we’ve maintained that dealer systems integration is strategically critical in today’s automotive market. We’re not alone in this thinking.
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Dealer Systems Integration (DSI) sounds like an IT thing – not something OEM sales and marketing execs should be spending their time on. Nothing could be further from the truth. Automotive sales and marketing execs must understand that, in the digital world we now inhabit, DSI is key to driving sales. As consumers move more and more of their brand interaction online, the need for tight, real-time coordination between dealer and OEM is quickly becoming competitive necessity. Real-time coordination with dealers is achieved through Dealer Systems Integration.
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