The Retail Integration Dilemma””

For any OEM managers tasked with integrating their dealers’ systems, we recommend getting a copy of the Woods & Seaton “Briefing No. 11” and “Update to Briefing No. 11”. Mike Seaton has been a fixture in the automotive retail systems world for many years providing information, analysis and commentary—often highly amusing. In these recent Briefings, Mike provides a clear and concise description of an automotive retail systems integration dilemma facing global automakers today.

Motive Integrator Self Certification

Until now Motive has provided certification services strictly as a managed service based on our Motive Integrator software. This approach has worked well as Motive Integrator provided the platform on which Motive Integration Analysts have delivered more than 150 dealer system certifications. In the process we have continuously improved Motive Integrator to make the support and certification process more and more intuitive and increasingly automated. The result is a proven system that can stand on its own and deliver certified dealer systems supported by OEM teams as easily as Motive’s team.

Selling More Cars

Motive Retail’s business, dealer systems integration, is fundamentally technical and exacting. When working to implement complex, technical integrations it is easy to forget that, at the end of the day, all of our efforts are only worthwhile if our customers are selling more cars. In one way or another, directly or indirectly, all dealer systems integrations are intended to sell more cars.