Will Automakers Lose Out On This $400 Billion Opportunity?


Is The Connected Car Living Up To It’s Hype?

Just how big is the connected car market going to be? Accenture estimates that it has the global potential to reach a total €500 billion by 2025  or roughly $430 billion USD. Much of that revenue would be in theopportunity175.png form of data access fees and service/software subscriptions. These revenue streams typically feature much higher gross margins than …

The Car Buyer Has Spoken. Are You Listening?


Rising Above Your Competitors

Times have changed in automotive. The “arms race” is over. By that, I mean gone are the days when Woman-yelling-in-megaphone_175.pngmanufacturers were engaged in a continual battle for the hearts and minds of customers via the introduction of newer and better features. Airbags, traction control, anti-lock brakes, better fuel economy, greater comfort, all of these were part of the game of one upmanship that manufacturers engaged in, trying to separate their brand from others.

True, new features like…