NADA 2020 – See you there!

We are looking forward to seeing old friends and new acquaintances this week at the NADA show in Las Vegas. Every year, the convergence of so many parties in automotive provides a unique opportunity to build holistic perspectives on how changes in industry are driving the offerings that support automotive.  With ever-diversifying car buying personas and car buying methods, one…

Tapping into Automotive Telematics Data

In an economy where data is an increasingly valuable commodity, questions over data ownership rights continue to find an audience in economic, political, legal and even technical debates.  In the 2019 Auto Care Legislative Summit in September, a bill was further discussed that is advocating for increased consumer and independent garage facilities rights to telematically transmitted vehicle diagnostic and repair…

NADA Urges for Change to Data Integration Model

This week an “advertorial” was published in Automotive News, written by Peter Welch, the current president and CEO of the National Automobile Dealers Association.  Peter, we couldn’t have said it better ourselves! Data IS the auto retail industry’s oxygen. We’re working every day to enable the integration of data across the automotive ecosystem and as I’ve said before…we’re just getting…

Powersports Manufacturers Re-Thinking Dealer Integration

                                      An Avalanche Of Data

 

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The powersports industry is increasingly becoming aware of the value of its data. There are over 700,000 Motorcycle/ATV unit sales each year, plus an additional 100,000 snowmobiles. Factor in the thousands of consumers interacting with powersports websites, marketing systems and CRMs, and huge quantities of valuable data are produced daily. Dealers also accumulate data from parts and repair transactions as well as F&I. All combined,the amount of customer data aggregated at each dealer is significant. …