Bring on the Automotive CRM Shift!

I came across this article written by Todd Smith President and CEO of 360Converge, Inc. “7 Seismic Shifts Coming to Automotive CRM,” a few days ago.  The title speaks for itself as to what the article is about, but what really caught my attention and what I hope becomes a reality are three things:   Enhanced Lead Data and the potential that a STAR format can be…