Challenge, Opportunity…or both?

Depending on who you talk to, the average dealership in North America uses anywhere from 14 to 18 software systems to run its business.  Some suggest this is 3x as many as just a few years ago. Others suggest that as more and more of the car buying experience moves online, this only gets even more complex.

Perhaps Dealer Systems Integration sounds like an IT thing – not something sales and marketing execs should be spending their time on? Nothing could be further from the truth. Automotive sales and marketing execs must understand that in the digital world we now inhabit, integration of systems is key to driving sales. As consumer experiences continue to trend more towards digital interaction with the OEM brands, the need for tight, real-time coordination between dealer and automaker, and, dealer DMS and the 14-18 other systems they use, is quickly becoming a competitive necessity. Real-time coordination across all the various touch points in a digital sales process can only be achieved through dealer systems integration.

Customer satisfaction numbers rise and fall on the quality of the interactions with both automaker and dealer. If you care about CSI, sales, quality, or any other aspect of automotive retail operations, then you care about dealer systems integration.

The challenges of integration in automotive retail are real, they’re complex and they can be costly.  We’ve been solving these “challenges” for our customers for more than 11 years, and we are moving faster than ever to conquer any new “opportunity” that the industry throws at us.  So, is integration just a hot topic these days or is it the industry’s greatest challenge….or greatest opportunity? We’d love to hear your thoughts.

kcampassi@motiveretail.com