Transformation – A Look Back at 2020

Looking back on 2020 – we can’t think of a more transformative year. Not only for Motive Retail but for the industry at large. At Motive, we made major strides and made major investments in our product offerings; rewriting our flagship product, and investing in the future of data integration via MIX (#getinthemix!).  While external forces made what we were…

MIX is not Fortellis

We’ve heard suggestions that Motive Integrator eXchange (MIX) must somehow be a competitor to CDK’s Fortellis.  Although there are similarities – both are API platforms  – Motive’s purpose in creating MIX is fundamentally different.  Our intent is to standardize retail integration across the full spectrum of systems that collectively make auto retail work.  While Fortellis provides proprietary APIs, MIX provides…

The Digital Shift may be furthering the proliferation of auto-tech companies

Just as technology has evolved in our everyday lives, our consumer experiences have as well.   Shopping online is the norm; we expect to get follow-ups via text and email; we have access to almost unlimited information about any product we may want.  Therefore, it’s no surprise that automotive shopping has evolved as well.  And our current circumstances have accelerated…