Motive Integrator eXchange (MIX) customers, AIB, on how MIX helped them reach more dealers, streamline IT and reduce risk with legacy integrations.

Motive Retail Overview

Motive Integrator Certify

Motive Integrator eXchange

Case Studies and White Papers

Motive Retail reduced time to DMS integration with JLR by 90%

Jaguar Land Rover North America Case Study

Open vs Closed Dealer Integration

Open vs Closed Dealer Integration

Ford UDB Case Study

Ford UDB Case Study

Preventing Retail Integration Mistakes

Preventing Retail Integration Mistakes

What our Customers are Saying


AIB offers a fully integrated solution for Sales and F&I Managers in the automotive retail space to initiate DMV title and registration services.

zach dunham

Zach Dunham, VP Sales

“Having several DMS integrations on one integration platform frees up a lot of time for AIB to deliver new applications on our roadmap; and the ease of connecting to new DMS in the MIX network allows us close deals faster and to potentially expand our footprint to new dealers and states.”

January 2021


DriveCentric offers a powerful, full feature CRM that is easy to use.  With innovations like Live Rooms, unlimited video and texting, DriveCentric offers an innovative tool that keeps dealer customers engaged.

Steve Roessler, VP Sales

Silver Star Motors

Silver Star Motors is the official distributor of German automotive corporation Daimler for Bulgaria

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BOB DAVIES, Silver Star Motors

“Silver Star Motors, Mercedes-Benz Bulgaria, used Motive Integrator for the implementation of the Spare Parts Management interface. This made the creation of the new interface much easier and we went live on time.”

August 25, 2020

Karmak, Inc.

Karmak, Inc. is a leading provider for business management solutions for the commercial transport industry.  Karmak recently certified its Fusion system for Ford’s 5.1 UDB integration using Motive Integrator Certify.

ROBIN GILMORE, Strategic Partners Product Manager

“Motive Retail played a key part in our DMS testing and certification. They have efficient, well documented process flows along with examples and product specifications available for easy access on their portal.  The employees offer excellent support and were an absolute pleasure to work with on our project. I look forward to working with Motive Retail again in the future.”

May 4, 2020

Reynolds and Reynolds Limited (UK)

Reynolds and Reynolds develops and supports software for automotive retailers, featuring the industry’s only Retail Management System.  The UK division recently certified its DMS system, Power, for Ford’s XFI (5.1 UDB) integration.  They were one of approximately 25 DSPs certifying for the integration in Europe.

JAMES MELOUGH, New Product Development

“Thanks to the Motive Retail team for your quick, friendly, and helpful responses to our queries.  I know that it must have been a busy time for you guys with the Ford XFI integration rollout; however, the support process was excellent throughout.”


February 27, 2020

Fixed Performance: Margin Plus

Margin Plus is a Manufacturer Warranty Reimbursement Program that optimizes dealerships’ profit margins on warranty repairs.  They have been helping dealerships focus on maximizing results in fixed operations for over 15 years.

DOUG THOMPSON, Vice President

“Motive Integrator Exchange (MIX) provided a straightforward endpoint to integrate our application with multiple Dealer Management Systems using a single interface. Certification with individual DMS’s APIs takes time and to only have to do it once with Motive was a great boost in efficiency. Our integration coordinator, Dale, was responsive to our needs and helped guide us through the certification process and into production interacting with our client’s systems.”


February 26, 2020

Gratis Solutions

Gratis Solutions provides a suite of website, electronic multi-point inspection and secure online payment solutions to dealerships.  They recently leveraged Motive Integrator eXchange to integrate to Autosoft.


“A dealer using Autosoft recently engaged Gratis Tech with interest in our product techWall, which addresses the management of fixed operations of an auto dealership.  Autosoft, like many other popular DMS with long-standing footprints in automotive, has some legacy infrastructure which can make communicating with newer sophisticated technologies challenging.  techWall has a very unique structure that requires in depth bi-directional communication with the DMS –  we faced a daunting task.  In came Motive Integrator eXchange.  Dale Novotniak and his team have incredible knowledge of Autosoft and other DMS systems and their help to us in the case of Autosoft has been immeasurable and greatly appreciated.  We strongly recommend companies interested in interfacing with other DMS systems to communicate with Motive as they might be able to pave the way for a great experience for both the dealer and vendor.”


March 3, 2020